Creating constant and compelling content doesn’t require chaining yourself to a keyboard and belting out 1500-word articles every other day. While it may be the optimum length for SEO, human readers need diversity and there are other plenty of other ways of keeping search engines happy.
The golden rule is if it’s boring to write, it’s boring to read, so diversify content to include a variety of lengths, types and topics. Here are 10 types of content that will keep you and your readers engaged, enthused, educated and entertained:
10 types of content
Infographics are a collage of information using images, statistics, data and other supporting evidence in a summarised, more visually appealing and easily digestible format than lengthy, text-heavy articles. You don’t have to be professional graphic designer to create infographics, thanks to DIY websites like Piktochart, which lets you choose from over 400 templates, icons and graphics to represent your own findings in a professional, customisable infographic. Stock sites such as ThinkStock also offer infographic templates galore.
Videos are a powerful marketing tool, with the number of hours people spend watching YouTube each month up 50% year on year. Videos are easy to share, have the power to position you as an industry leader, and can potentially turn viral, like the touching Thai telecommunications video which attracted more than 18 million views. While Hollywood-quality story telling videos may be a tad out of the budget, creating your own short, simple how-to tutorials with a strong call to action can be easy achieved these days with just about any smartphone and tripod . Refine your script to keep it as punchy as possible, as customers are more inclined to commit to a two-minute tutorial, interview or product review rather than a 10-minute video.
- Case studies
If you have a product or service and a customer who’s willing to share their story, you’ve got yourself a case study: a soft-selling marketing tool used to provide insight into your offerings and encourage readers to request more information. If you can highlight a common problem experienced by customers, your case study is likely to resonate with readers, who will be motivated to investigate your services further. Treat case studies like a story – not rigid, fact-based reports. Think emotions and feelings – pain points and resolution. Case studies should be personable and succinct: no more than 1,500 words or you risk losing readers before they reach your call to action.
- Branded quotes
Thanks to picture collage tools like PicMonkey and Canva, making quotes from copyright-free images is as easy as uploading, adding text, applying overlays and choosing filters. Unfortunately, search engines aren’t smart enough (yet!) to read text within an image, so be sure to hashtag correctly so the rest of the world can find your pretty watermarked pic with subtly placed logo or website address.
It’s like PowerPoint, but more fun to create and easier for audiences to interact with your content. SlideShare allows users to upload and share presentations, infographics, documents, videos, PDFs and even webinars. The site averaged 60 million unique visitors a month and 215 million page views in Q4 2013, and it boasts a spot in the top 120 websites visited worldwide. Stuck for ideas? Check out these 16 kinds of presentations to inspire your creativity.
SlideShare 101 from Amit Ranjan
Quizzes are fun. They are like horoscopes; regardless of whether you actually believe them or not, some small part of you gets excited when they depict your current circumstances with impossible accuracy. By creating your own fun, educational or trivial quizzes with PlayBuzz, you are encouraging customers to interact with your brand or think about your products and share their quiz results with friends across social media.
Find someone in your industry doing incredible things and interview them. Where possible, speak with them on the phone and record it so when it’s transcribed it reads as naturally as the spoken word. If they’re in another time zone, email 10-15 short questions and ask them to supply a few relevant pictures (at least a headshot) to accompany their interview. Be ambitious AND realistic with who you approach. As much as Oprah would love to chat with you, she’s probably going to be busy. Forever. There are plenty of other up and coming stars in your industry who would appreciate the opportunity and can provide your readers with valuable insights.
- Compilation posts
Find 10-15 people relevant to your industry, products or service and have them answer one simple question that draws on their expertise. Compile and present the answers in a blog post that shows contributors’ names, photos and links to their social media/websites – a great incentive for them to participate. Share the post to your blog and promote it across social media to give readers some solid, actionable, educational or insightful advice and takeaway points from influential people. Generally speaking, people love to share advice and will be flattered you’ve asked them to participate.
Testimonials encourage potential customers to purchase by promoting confidence in your brand, they keep search engines happy by feeding them fresh content, and they’re a relatively low time investment on your behalf. Add fresh testimonials to your website, include them in email marketing and promote them across your blog and social media. Ask clients for a photo to accompany their testimonial, and keep an eye out on social media for thank you notes that could become a testimonial.
Top 10 apps, hacks, secrets, tips, fails and everything in between; readers know exactly what to expect when they commit to reading a list and there’s a perceived level of objectivity, given that you have researched a variety of resources and determined the best 10 (even if your product just so happens to be one of them). Take a look at our 10 social media predictions for 2015 as an example list post. Often the number and order of importance is arbitrary, but what is important is delivering succinct and well-researched information that makes readers feel more informed than before they read your content.
Are you struggling to produce content that; positions your brand as an industry leader; builds an online community; enhances SEO; and converts leads into transactions? With our expertise in copywriting, graphic design and in-depth research, Watermelon Media will inject life into your brand. Get in touch to find out how we can reinvigorate your content for your blog, email marketing and social media campaigns.