In January 1996, Microsoft founder Bill Gates declared “Content is king” and he was, indisputably, right. So, what exactly is content and why is it so […]
Creating constant and compelling content doesn’t require chaining yourself to a keyboard and belting out 1500-word articles every other day. While it may be the optimum […]
#1: Data-driven marketing will become the new standard The Big Data trend shows no signs of leveling off in 2017, and that has important implications for […]